On Classical 'Mechanical' Description of Brands
Branding is broken. Branding industry can't deliver results as promised or expected. Corporate leaders have lost patience with no-return investments. What now?
ReadBrand Origin
Branding industry needs to be rebuild on scientifically proven facts in order to predictably guarantee results.
Under the Nanoscope
We focus on finding answers to the deepest questions in branding to separate beliefs from fact by science.
What Is (Not) a Brand?
Summary
What Is (Not) a Brand? #10
American Marketing Association
What Is (Not) a Brand? #9
Emotive Brand
What Is (Not) a Brand? #8
Sergio Zyman
What Is (Not) a Brand? #7
Marty Neumeier
What Is (Not) a Brand? #6
Leo Burnett
What Is (Not) a Brand? #5
Seth Godin
What Is (Not) a Brand? #4
Al Ries
What Is (Not) a Brand? #3
Philip Kotler
What Is (Not) a Brand? #2
David Ogilvy
What Is (Not) a Brand? #1
Interbrand
Our Discoveries
We explore how to diagnose and activate brands with a potential to become stars.
Nanobrand
We diagnose and activate brands.
Why? Nobody else can.