Michal Sobel Published by co-founder and Lead Brainsigner of Nanobrand. sobel@nanobrand.cz Why Is Branding StillLiving In the Past? Read What Is (Not) a Brand? #9 Emotive Brand Read What Is (Not) a Brand? #6 Leo Burnett Read What Is (Not) a Brand? #5 Seth Godin Read What Is (Not) a Brand? #2 David Ogilvy Read The First Discovery:Sleeping Brands Read